Remittance Campaign Specialist

The Remittance Campaign Specialist is responsible for planning, executing, and optimizing remittance-related marketing and sales campaigns to increase transaction volumes, customer acquisition, and customer engagement. The role focuses on developing targeted initiatives, analyzing campaign performance, and collaborating with internal teams to enhance the bank’s remittance products and services.

Key Responsibilities:

• Develop and execute remittance campaigns aligned with business growth objectives.
• Identify target customer segments and create promotional initiatives to increase remittance transactions.
• Coordinate with marketing, digital, sales, and operations teams to launch campaigns effectively.
• Monitor campaign performance, customer engagement, and transaction trends.
• Analyze campaign results and prepare performance reports with actionable insights.
• Support the development of customer retention and loyalty initiatives for remittance services.
• Ensure all campaigns comply with banking regulations and internal policies.
• Conduct market research and competitor analysis to identify opportunities and improve campaign effectiveness.
• Assist in enhancing customer awareness of remittance products, channels, and promotions.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Finance, or related field.
• Experience in banking, remittance services, campaign management, or product marketing.
• Strong analytical and communication skills.
• Knowledge of digital marketing channels and campaign performance tracking.
• Ability to manage multiple campaigns and meet deadlines effectively.
• Familiarity with banking products and customer engagement strategies is preferred